Everybody reads the same story differently
Assenda’s Ofixpres Highlighter
Assenda’s Ofixpres Highlighter is used to illustrate the principle, “Everybody reads the same story differently”, in this award-winning print advertising campaign from Colombia. Don Quijote, Le Petit Prince and Moby Dick are illustrated in ways that reveal altered interpretations depending on reader. The campaign won a Silver Lion at Cannes International Festival of Creativity.
Read by a widow / Read by a greenpeace activist / Read by a poet
Read by an american / Read by a cuban / Read by a liar
Read by a librarian / Read by an antique shop proprietor / Read by a voyeur
Read by an american / Read by a cuban / Read by a liar
Read by a librarian / Read by an antique shop proprietor / Read by a voyeur
Everybody reads the same story differently.
Ofixpres highlighter.
Ofixpres highlighter.
Read by a psychiatrist / Read by a jockey / Read by a communist
Read by a chess player / Read by a fashion designer / Read by Jules Verne
Read by a book critic / Read by a veterinarian / Read by a hippie
Read by a chess player / Read by a fashion designer / Read by Jules Verne
Read by a book critic / Read by a veterinarian / Read by a hippie
Everybody reads the same story differently.
Ofixpres highlighter.
Ofixpres highlighter.
Read by a corny boyfriend / Read by the tribes chief / Read by an elementary school teacher
Read by Antonio Banderas / Read by a geologist / Read by a lumberjack
Read by a hitchhiker / Read by a pyromaniac / Read by a old fellow sitting on a park bench
Everybody reads the same story differently.
Ofixpres highlighter.