There are many things which, when you take away the music, lose a lot of or all meaning. Music brings you back to your mind: images, recollections, and smells. The music is magic. To show this, we did an experiment. We took famous shows and movies, took away the audio, then, in the radio you just hear the script being read, scripts that nobody understands until the moment when we hear the soundtrack that of course was classical music.
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD.
MVO: Masked cowboy in a blue shirt and red handkerchief appears with his horse. Indian sidekick comes over his side. Masked cowboy in a blue shirt and red handkerchief spies some bank robbers. Indian sidekick looks at him. Masked cowboy in a blue shirt and red handkerchief says: 'Those are bandits'. Indian sidekick looks at him again. Masked cowboy in a blue shirt and red handkerchief races down the mountain to catch the bandits. Indian sidekick looks at him, and follows. Rossini comes on camera and turns the cowboy into a famous cowboy.
SFX: Music ANN: Music is magic. 4th International Music Festival of Cartagena from January 9th to 16th, 2010.
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Man pinches the arm of a boy playing with a multi-coloured ball. Boy lays against the wall and cries. Mother slaps the man. Man gets angrier. Another boy pops out of a barrel and asks the man about his Grandmother. Man gets furious and smacks the boy in the head. Boy starts crying and lowers himself back in to the barrel. Beethoven comes on camera and turns the boy into a famous kid.
SFX: Music ANN: Music is magic. 4th International Music Festival of Cartagena from January 9th to 16th, 2010.